G2 Vendor Directory

RB2B vs. Identity Matrix

A side-by-side comparison based on G2 review data.

MetricRB2B

by Retention.com

Identity Matrix

by Identity Matrix

Overall rating4.55.0
Review count28426
Ease of use9.59.9
Ease of setup9.410.0
Quality of support9.19.9
Meets requirements8.99.9
NPS67.844523100
Small Business66.9%76.9%
Mid-Market31.6%23.1%
Enterprise1.5%0.0%
Total page views1,29557
Total LLM citations8,09151

RB2B

Retention.com B2B is a Person-Level Website Visitor Identification tool that identifies the decision makers visiting your website, down to their LinkedIn profile, business email and full name. We push your website visitor profiles directly to slack in real-time so that you can target your most influential prospects instantly.

Pros

  • Easy Setup
  • Ease of Use
  • Insights
  • Easy Integrations
  • Lead Generation
  • LinkedIn Integration

Identity Matrix

Identity Matrix is the world's first and only Person-Level GTM platform. Using AI, the platform identifies 70% of anonymous web visitors, gives you unparalleled person-level web insights, and builds next-generation ABM campaigns. Join GTM leaders across the globe with our ABM 2.0 technology that helps you see a 3-5X ROI on your GTM efforts.

Pros

  • Easy Integrations
  • Lead Generation
  • Integrations
  • Data Accuracy
  • Customer Support
  • Insights