G2 Vendor Directory

RB2B vs. GTM Studio - Powered by ZoomInfo

A side-by-side comparison based on G2 review data.

MetricRB2B

by Retention.com

GTM Studio - Powered by ZoomInfo

by ZoomInfo

Overall rating4.54.5
Review count2843,513
Ease of use9.59.0
Ease of setup9.48.8
Quality of support9.19.0
Meets requirements8.99.1
NPS67.84452366.696113
Small Business66.9%12.8%
Mid-Market31.6%63.2%
Enterprise1.5%24.0%
Total page views1,2951,914
Total LLM citations8,0914,669

RB2B

Retention.com B2B is a Person-Level Website Visitor Identification tool that identifies the decision makers visiting your website, down to their LinkedIn profile, business email and full name. We push your website visitor profiles directly to slack in real-time so that you can target your most influential prospects instantly.

Pros

  • Easy Setup
  • Ease of Use
  • Insights
  • Easy Integrations
  • Lead Generation
  • LinkedIn Integration

GTM Studio - Powered by ZoomInfo

Note: GTM Studio is the upgraded version of ZoomInfo Marketing and ZoomInfo Operations. GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace so plays fire automatically, moments aren't missed, and reps always know what to do next. Designed for RevOps and marketing teams, GTM Studio eliminates tool sprawl by connecting CRM, marketing, sales, and third-party data into a single live canvas - giving every team a complete, AI-ready view of their market.

Pros

  • Features
  • Lead Generation
  • Ease of Use
  • Data Accuracy
  • Data Quality
  • Intent Data