G2 Vendor Directory

RB2B vs. Apollo.io

A side-by-side comparison based on G2 review data.

MetricRB2B

by Retention.com

Apollo.io

by Apollo.io

Overall rating4.54.7
Review count2849,851
Ease of use9.59.2
Ease of setup9.49.0
Quality of support9.18.9
Meets requirements8.99.2
NPS67.84452383.992806
Small Business66.9%66.9%
Mid-Market31.6%28.4%
Enterprise1.5%4.7%
Total page views1,29526,360
Total LLM citations8,091186,531

RB2B

Retention.com B2B is a Person-Level Website Visitor Identification tool that identifies the decision makers visiting your website, down to their LinkedIn profile, business email and full name. We push your website visitor profiles directly to slack in real-time so that you can target your most influential prospects instantly.

Pros

  • Easy Setup
  • Ease of Use
  • Insights
  • Easy Integrations
  • Lead Generation
  • LinkedIn Integration

Apollo.io

Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place.

Pros

  • Ease of Use
  • Lead Generation
  • Features
  • Helpful
  • Time-saving
  • Automation