G2 Vendor Directory

Qualtrics Market Research vs. SurveyMonkey

A side-by-side comparison based on G2 review data.

MetricQualtrics Market Research

by Qualtrics

SurveyMonkey

by SurveyMonkey

Overall rating4.44.4
Review count3,02024,043
Ease of use8.79.3
Ease of setup8.69.1
Quality of support8.98.8
Meets requirements9.19.1
NPS62.76595758.566124
Small Business22.0%36.8%
Mid-Market33.3%34.3%
Enterprise44.7%28.9%
Total page views2,3808,375
Total LLM citations2,74520,551

Qualtrics Market Research

Decision-grade insights at business speed. The AI-native research platform where research becomes the thing every decision runs through — not the thing every decision waits for. Most organizations are making high-stakes decisions — product launches, market entry, pricing, campaigns — without the market intelligence to back them up. Not because teams lack expertise, but because the tools and timelines they're working with were built for a slower era, and business decisions can't wait. • Eight to twelve weeks from question to answer. • Five to seven disconnected vendors per study.

Pros

  • Ease of Use
  • Survey Creation
  • Features
  • Intuitive
  • Ease of Creation
  • User Interface

SurveyMonkey

SurveyMonkey is the world’s most popular platform for surveys and forms, built for business and loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-assisted technology, it’s like having a team of expert researchers right at your fingertips.

Pros

  • Ease of Use
  • Ease of Creation
  • Intuitive
  • Simple
  • Helpful
  • Easy Setup