Qualtrics Market Research vs. aytm
A side-by-side comparison based on G2 review data.
| Metric | Qualtrics Market Research | aytm |
|---|---|---|
| Overall rating | 4.4 | 4.5 |
| Review count | 3,020 | 59 |
| Ease of use | 8.7 | 9.0 |
| Ease of setup | 8.6 | 9.1 |
| Quality of support | 8.9 | 9.4 |
| Meets requirements | 9.1 | 9.0 |
| NPS | 62.765957 | 71.428571 |
| Small Business | 22.0% | 42.1% |
| Mid-Market | 33.3% | 26.3% |
| Enterprise | 44.7% | 31.6% |
| Total page views | 2,380 | 638 |
| Total LLM citations | 2,745 | 1,994 |
Qualtrics Market Research
Decision-grade insights at business speed. The AI-native research platform where research becomes the thing every decision runs through — not the thing every decision waits for. Most organizations are making high-stakes decisions — product launches, market entry, pricing, campaigns — without the market intelligence to back them up. Not because teams lack expertise, but because the tools and timelines they're working with were built for a slower era, and business decisions can't wait. • Eight to twelve weeks from question to answer. • Five to seven disconnected vendors per study.
- Ease of Use
- Survey Creation
- Features
- Intuitive
- Ease of Creation
- User Interface
aytm
aytm is a consumer insights and market research platform for teams that need research-grade answers on a business timeline, bringing survey design, a proprietary respondent panel, AI-powered analysis, and real-time reporting together in one system. Researchers, brand and marketing leaders, product managers, and strategists use it to turn a business question into a designed, fielded, and analyzed study in days.
- Flexibility
- Engagement
- Reporting Features
- Ease of Use
- Efficiency
- Decision Making