G2 Vendor Directory

Qualtrics Market Research vs. aytm

A side-by-side comparison based on G2 review data.

MetricQualtrics Market Research

by Qualtrics

aytm

by aytm

Overall rating4.44.5
Review count3,02059
Ease of use8.79.0
Ease of setup8.69.1
Quality of support8.99.4
Meets requirements9.19.0
NPS62.76595771.428571
Small Business22.0%42.1%
Mid-Market33.3%26.3%
Enterprise44.7%31.6%
Total page views2,380638
Total LLM citations2,7451,994

Qualtrics Market Research

Decision-grade insights at business speed. The AI-native research platform where research becomes the thing every decision runs through — not the thing every decision waits for. Most organizations are making high-stakes decisions — product launches, market entry, pricing, campaigns — without the market intelligence to back them up. Not because teams lack expertise, but because the tools and timelines they're working with were built for a slower era, and business decisions can't wait. • Eight to twelve weeks from question to answer. • Five to seven disconnected vendors per study.

Pros

  • Ease of Use
  • Survey Creation
  • Features
  • Intuitive
  • Ease of Creation
  • User Interface

aytm

aytm is a consumer insights and market research platform for teams that need research-grade answers on a business timeline, bringing survey design, a proprietary respondent panel, AI-powered analysis, and real-time reporting together in one system. Researchers, brand and marketing leaders, product managers, and strategists use it to turn a business question into a designed, fielded, and analyzed study in days.

Pros

  • Flexibility
  • Engagement
  • Reporting Features
  • Ease of Use
  • Efficiency
  • Decision Making