ProProfs Survey Maker vs. Heap by Contentsquare

ProProfs Survey Maker is built for easily creating custom customer surveys, CSAT, CX, and NPS forms using AI. You give it a short prompt about what you need, and it puts together a polished survey with branching already working. Teams use it for everything from a quick poll to a few early users, all the way up to bigger sends without things breaking or surprise bills showing up.

Heap by Contentsquare is a Product Analytics platform that automatically captures every user interaction on your website or app — no manual event tagging, no developer dependency, no data gaps. Founded in Silicon Valley in 2013, Heap was acquired by Contentsquare in 2023 and is now fully integrated as Contentsquare's Product Analytics capability. With Heap by Contentsquare, product, data, and marketing teams can instantly answer questions like: - Where are users dropping off in a funnel? - Which features are actually being adopted — and which are being ignored?