Porter vs. Google Analytics for G Suite
A side-by-side comparison based on G2 review data.
| Metric | Porter | Google Analytics for G Suite |
|---|---|---|
| Overall rating | 4.6 | 4.5 |
| Review count | 294 | 122 |
| Ease of use | 9.1 | 8.3 |
| Ease of setup | 9.0 | 8.7 |
| Quality of support | 8.7 | 8.4 |
| Meets requirements | 8.9 | 9.0 |
| NPS | 76.470588 | 66.115702 |
| Small Business | 82.1% | 54.9% |
| Mid-Market | 16.5% | 36.1% |
| Enterprise | 1.4% | 9.0% |
| Total page views | 1,914 | 169 |
| Total LLM citations | 8,610 | 269 |
Porter
Porter is an AI-native marketing reporting tool built for marketing teams. Connect 20+ ad platforms, social media channels, analytics tools, CRMs, and e-commerce platforms to Google BigQuery, Looker Studio, Google Sheets, Power BI, Slack, and Zapier. No SQL. No code. No data engineer required. You can also send your marketing data directly to LLMs like Claude, ChatGPT, and Gemini to run analysis, generate summaries, and get answers in plain language. Automatic data blending is included on every plan. When you connect multiple sources, Porter unifies them into a single marketing data model.
- Ease of Use
- Templates
- Easy Connection
- Connectors
- Easy Integrations
- Setup Ease
Google Analytics for G Suite
The Google Analytics spreadsheet add-on brings you the power of the Google Analytics API combined with the power of data manipulation in Google Spreadsheets.
- Digital Marketing
- Integrations
- Insights
- Ease of Use
- Flexibility
- Useful