G2 Vendor Directory

Pigment vs. Lative

A side-by-side comparison based on G2 review data.

MetricPigment

by Pigment

Lative

by Lative

Overall rating4.64.8
Review count12420
Ease of use8.59.1
Ease of setup8.38.8
Quality of support9.69.8
Meets requirements9.19.4
NPS74.79674885
Small Business8.1%5.9%
Mid-Market70.7%58.8%
Enterprise21.1%35.3%
Total page views2,033127
Total LLM citations21,561154

Pigment

Pigment is an AI business planning and performance management platform. Built for the complexity of modern enterprises, Pigment combines dynamic modeling with autonomous AI agents and an intuitive UX, to help teams make intelligent decisions with speed and clarity. Across finance, sales, supply chain, and other business functions, teams at companies like Unilever, Snowflake, Siemens, and Anthropic use Pigment every day to anticipate change, plan ahead, and act with confidence.

Pros

  • Flexibility
  • Features
  • Customer Support
  • Ease of Use
  • Efficiency
  • Intuitive

Lative

Lative is an advanced sales planning and decision intelligence platform designed to help companies meet their revenue objectives in the most profitable and efficient way. By providing real-time insights, automation, and deep analytics, we empower revenue leaders to optimize performance, reduce inefficiencies, and confidently scale their organizations. Why we exist: Sales teams today face increasing pressure to hit ambitious targets while navigating complex markets, evolving customer needs, and economic uncertainty.

Pros

  • Customer Support
  • Ease of Use
  • Planning
  • Analytics
  • Visibility
  • Efficiency