G2 Vendor Directory

Piano Analytics vs. Semrush

A side-by-side comparison based on G2 review data.

MetricPiano Analytics

by Piano

Semrush

by Adobe

Overall rating4.44.4
Review count444,293
Ease of use8.28.5
Ease of setup7.48.8
Quality of support9.18.7
Meets requirements9.18.9
NPS65.90909164.381271
Small Business13.6%64.4%
Mid-Market54.5%29.1%
Enterprise31.8%6.5%
Total page views46513,335
Total LLM citations2,131122,903

Piano Analytics

Piano Analytics is an enterprise digital analytics platform that gives every team, not just analysts, complete and unsampled data across web, mobile, IoT, and offline channels, without writing a line of SQL. Banking, media, retail, and aviation companies, including Rabobank, BBC, Le Monde, AXA, and SBB, run on Piano Analytics to grow subscription revenue, personalize customer journeys, and prepare their data for AI. That combination of complete data and self-service access is what makes Piano Analytics a customer intelligence platform as much as an analytics one.

Pros

  • Analytics
  • Powerful Tools
  • Insights
  • Helpful
  • Ease of Use
  • Intuitive

Semrush

Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape.

Pros

  • Features
  • Ease of Use
  • Keyword Research
  • Helpful
  • SEO Optimization
  • SEO Tools