G2 Vendor Directory

Piano Analytics vs. Google Analytics

A side-by-side comparison based on G2 review data.

MetricPiano Analytics

by Piano

Google Analytics

by Google

Overall rating4.44.5
Review count446,878
Ease of use8.28.1
Ease of setup7.48.3
Quality of support9.17.9
Meets requirements9.19.1
NPS65.90909168.429026
Small Business13.6%60.1%
Mid-Market54.5%28.2%
Enterprise31.8%11.6%
Total page views4654,548
Total LLM citations2,13111,424

Piano Analytics

Piano Analytics is an enterprise digital analytics platform that gives every team, not just analysts, complete and unsampled data across web, mobile, IoT, and offline channels, without writing a line of SQL. Banking, media, retail, and aviation companies, including Rabobank, BBC, Le Monde, AXA, and SBB, run on Piano Analytics to grow subscription revenue, personalize customer journeys, and prepare their data for AI. That combination of complete data and self-service access is what makes Piano Analytics a customer intelligence platform as much as an analytics one.

Pros

  • Analytics
  • Powerful Tools
  • Insights
  • Helpful
  • Ease of Use
  • Intuitive

Google Analytics

Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results. State-of-the-art conversion attribution and testing tools help companies large and small build better user experiences and maximize their digital strategy. Get user insights that only Google can give you.

Pros

  • Insights
  • Analytics
  • Ease of Use
  • Easy Integrations
  • Data Analysis
  • Reporting