Perspective vs. Thryv

Perspective is an AI funnel platform for marketers and agencies that run paid ads and need qualified leads. Describe the funnel you want, and Perspective builds it live, with hosting, tracking, CRM, and email sequences wired up automatically. It then runs conversion rate optimization for you on a schedule. Perspective builds interactive, mobile-first funnels: lead quizzes, cost calculators, and multi-step qualification flows that filter out low-intent clicks and capture only the leads worth following up.

Thryv is AI powered small business marketing software and a growth platform built for local service businesses. It combines online listings, reputation management, social media management, websites, digital advertising, and AI-powered lead insights with done for you marketing services to help businesses attract and convert more customers. Built for local service businesses, Thryv combines easy to use marketing software with done-for-you marketing services, giving owners the flexibility to manage their marketing or get expert help.