Perspective vs. Salesforce Marketing Cloud

Perspective is an AI funnel platform for marketers and agencies that run paid ads and need qualified leads. Describe the funnel you want, and Perspective builds it live, with hosting, tracking, CRM, and email sequences wired up automatically. It then runs conversion rate optimization for you on a schedule. Perspective builds interactive, mobile-first funnels: lead quizzes, cost calculators, and multi-step qualification flows that filter out low-intent clicks and capture only the leads worth following up.

Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue.