Persona vs. Shufti

Persona offers best-in-class identity infrastructure that gives businesses the building blocks they need to design and manage fully customizable KYC, KYB, AML, and identity verification programs across 200+ countries and territories, helping them meet compliance standards, fight fraud, and build trust throughout the customer lifecycle. Integrate in an afternoon, with or without engineering and with less than 10 lines of code.

Shufti is Trust OS, the Glocal platform for identity, AML, and fraud prevention. One platform across the full customer lifecycle, so a customer’s entire risk picture lives in a single view, not ten systems: --- Onboard - “Who are we dealing with?” KYC and KYB that establish trust at the start: identity, document, face, NFC and docless verification, address verification, UBO checks and business due diligence, plus age verification, customer risk assessment, and AML screening across sanctions, PEP and RCA, watchlists and adverse media.