Backstory vs. Upland Kapost
A side-by-side comparison based on G2 review data.
| Metric | Backstory | Upland Kapost |
|---|---|---|
| Overall rating | 4.5 | 4.1 |
| Review count | 630 | 43 |
| Ease of use | 9.0 | 7.8 |
| Ease of setup | 8.6 | 7.8 |
| Quality of support | 9.2 | 8.7 |
| Meets requirements | 8.9 | 8.1 |
| NPS | 67.710049 | 30.232558 |
| Small Business | 10.7% | 9.3% |
| Mid-Market | 35.0% | 65.1% |
| Enterprise | 54.4% | 25.6% |
| Total page views | 1,018 | 120 |
| Total LLM citations | 2,775 | 90 |
Backstory
Backstory (formerly People.ai) is the Revenue Answers Platform for GTM leaders. Revenue leaders ask the same questions every day: Is this deal real? Where's my risk? What do I focus on next? Backstory gives you straight answers - grounded in 100% of actual revenue activity, not CRM guesses. With more than a decade of training AI models on billions of sales interactions, Backstory connects every signal to the right accounts and opportunities and delivers answers where you already work - whether that's your CRM, Claude, Copilot, or other AI tools you already use.
- Helpful
- Customer Support
- Ease of Use
- Intuitive
- Easy Setup
- Customization
Upland Kapost
Upland Kapost is content operations management software that helps B2B marketing teams plan, produce, distribute, and analyze content all in one place. The solution enables marketers to easily manage the full content lifecycle so they can deliver the best experience at each stage of the customer journey. Customers love Upland Kapost for its go-to-market alignment, multi-channel distribution, and consistent content delivery. Learn more at www.uplandsoftware.com/kapost/