Backstory vs. Squivr

Backstory (formerly People.ai) is the Revenue Answers Platform for GTM leaders. Revenue leaders ask the same questions every day: Is this deal real? Where's my risk? What do I focus on next? Backstory gives you straight answers - grounded in 100% of actual revenue activity, not CRM guesses. With more than a decade of training AI models on billions of sales interactions, Backstory connects every signal to the right accounts and opportunities and delivers answers where you already work - whether that's your CRM, Claude, Copilot, or other AI tools you already use.

Squivr: The Revenue Execution Platform for Salesforce Transform Salesforce from a system of record into a system of revenue execution. Squivr is a 100% Salesforce-native platform that brings Relationship Intelligence, Account Planning, Analytics, and Revenue Execution together in one connected experience. Revenue teams use Squivr to understand relationships, build and execute account strategies, uncover growth opportunities, and measure performance without leaving Salesforce.