Backstory vs. Nektar.ai

Backstory (formerly People.ai) is the Revenue Answers Platform for GTM leaders. Revenue leaders ask the same questions every day: Is this deal real? Where's my risk? What do I focus on next? Backstory gives you straight answers - grounded in 100% of actual revenue activity, not CRM guesses. With more than a decade of training AI models on billions of sales interactions, Backstory connects every signal to the right accounts and opportunities and delivers answers where you already work - whether that's your CRM, Claude, Copilot, or other AI tools you already use.

Nektar is the GTM telemetry platform that automatically captures every customer interaction and delivers clean data to your CRM, data warehouse, and AI applications, with zero manual entry or adoption friction. Unlike tools that lock your data in proprietary interfaces, Nektar acts as revenue signals infrastructure: capturing emails, meetings, calls, and Slack, then piping structured intelligence into Salesforce, Snowflake, Claude, and your entire stack. Management teams get unmatched visibility into frontline activities to optimize execution across the revenue funnel.