G2 Vendor Directory

Backstory vs. MaxIQ

A side-by-side comparison based on G2 review data.

MetricBackstory

by Backstory

MaxIQ

by MaxIQ

Overall rating4.54.9
Review count63035
Ease of use9.09.7
Ease of setup8.69.7
Quality of support9.29.8
Meets requirements8.99.7
NPS67.71004994.285714
Small Business10.7%2.9%
Mid-Market35.0%25.7%
Enterprise54.4%71.4%
Total page views1,018348
Total LLM citations2,7751,313

Backstory

Backstory (formerly People.ai) is the Revenue Answers Platform for GTM leaders. Revenue leaders ask the same questions every day: Is this deal real? Where's my risk? What do I focus on next? Backstory gives you straight answers - grounded in 100% of actual revenue activity, not CRM guesses. With more than a decade of training AI models on billions of sales interactions, Backstory connects every signal to the right accounts and opportunities and delivers answers where you already work - whether that's your CRM, Claude, Copilot, or other AI tools you already use.

Pros

  • Helpful
  • Customer Support
  • Ease of Use
  • Intuitive
  • Easy Setup
  • Customization

MaxIQ

MaxIQ is an AI-native Revenue Intelligence platform designed to unify sales, customer success, and revenue operations for B2B SaaS companies. It helps revenue teams manage the entire revenue journey by bringing pipeline visibility, forecasting, and post-sales insights into one unified system. The platform uses artificial intelligence to improve forecast accuracy, automate workflows, and surface deeper insights into deal health and revenue performance.

Pros

  • Forecasting
  • Ease of Use
  • Helpful
  • Accuracy
  • Intuitive
  • Efficiency