Backstory vs. dealpad
A side-by-side comparison based on G2 review data.
| Metric | Backstory | dealpad |
|---|---|---|
| Overall rating | 4.5 | 5.0 |
| Review count | 630 | 31 |
| Ease of use | 9.0 | 10.0 |
| Ease of setup | 8.6 | 10.0 |
| Quality of support | 9.2 | 9.7 |
| Meets requirements | 8.9 | 9.8 |
| NPS | 67.710049 | 100 |
| Small Business | 10.7% | 10.0% |
| Mid-Market | 35.0% | 86.7% |
| Enterprise | 54.4% | 3.3% |
| Total page views | 1,018 | 47 |
| Total LLM citations | 2,775 | 41 |
Backstory
Backstory (formerly People.ai) is the Revenue Answers Platform for GTM leaders. Revenue leaders ask the same questions every day: Is this deal real? Where's my risk? What do I focus on next? Backstory gives you straight answers - grounded in 100% of actual revenue activity, not CRM guesses. With more than a decade of training AI models on billions of sales interactions, Backstory connects every signal to the right accounts and opportunities and delivers answers where you already work - whether that's your CRM, Claude, Copilot, or other AI tools you already use.
- Helpful
- Customer Support
- Ease of Use
- Intuitive
- Easy Setup
- Customization
dealpad
dealpad is a Sales Platform used by B2B software sales teams to discover, access and engage their buying teams. The outcomes you can expect from using dealpad's software are an increase in win-rate, reduction in time wasted on deals that don't close, shorter sales cycles and ultimately, more deals closed and more sales people delivering quota.