Backstory vs. CustomerGauge
A side-by-side comparison based on G2 review data.
| Metric | Backstory | CustomerGauge |
|---|---|---|
| Overall rating | 4.5 | 4.6 |
| Review count | 630 | 50 |
| Ease of use | 9.0 | 8.8 |
| Ease of setup | 8.6 | 8.8 |
| Quality of support | 9.2 | 9.7 |
| Meets requirements | 8.9 | 8.9 |
| NPS | 67.710049 | 86.956522 |
| Small Business | 10.7% | 22.0% |
| Mid-Market | 35.0% | 38.0% |
| Enterprise | 54.4% | 40.0% |
| Total page views | 1,018 | 384 |
| Total LLM citations | 2,775 | 1,399 |
Backstory
Backstory (formerly People.ai) is the Revenue Answers Platform for GTM leaders. Revenue leaders ask the same questions every day: Is this deal real? Where's my risk? What do I focus on next? Backstory gives you straight answers - grounded in 100% of actual revenue activity, not CRM guesses. With more than a decade of training AI models on billions of sales interactions, Backstory connects every signal to the right accounts and opportunities and delivers answers where you already work - whether that's your CRM, Claude, Copilot, or other AI tools you already use.
- Helpful
- Customer Support
- Ease of Use
- Intuitive
- Easy Setup
- Customization
CustomerGauge
CustomerGauge is a B2B customer experience management platform that enables clients to: - Collect customer feedback from multiple stakeholders in an account - Create custom dashboards for displaying real-time results - Set goals and targets for closing the loop with customers - Segment customer insights by region, product, facility, and more. - and align employees CX-related business initiatives CustomerGauge is also the first and only customer experience management solution that automatically combines customer insights with revenue data.