Pencil vs. Smartly
A side-by-side comparison based on G2 review data.
| Metric | Pencil | Smartly |
|---|---|---|
| Overall rating | 4.7 | 4.4 |
| Review count | 16 | 478 |
| Ease of use | 9.0 | 8.5 |
| Ease of setup | 9.2 | 8.6 |
| Quality of support | 9.9 | 9.4 |
| Meets requirements | 9.1 | 8.8 |
| NPS | 81.25 | 57.568807 |
| Small Business | 75.0% | 20.7% |
| Mid-Market | 18.8% | 49.6% |
| Enterprise | 6.3% | 29.7% |
| Total page views | 374 | 1,505 |
| Total LLM citations | 8,890 | 24,343 |
Pencil
Pencil is the enterprise agentic marketing OS. It is the only platform covering the full marketing workflow, from brief to results, with AI agents at every step. Built for enterprise marketing teams, Pencil replaces fragmented tool stacks with a single operating system where every step lives in one place: insights, briefing, planning, creation, adaptation, approval, deployment, activation, analysis, optimisation, and reporting. AI agents handle the repetitive production work while humans stay on strategy, creative direction, and sign-off.
- AI Technology
Smartly
Smartly is an AI-powered advertising platform that helps enterprise brands grow with confidence. Bring your ideas. We’ll help you scale them. Plan, create, launch, and optimize high-performing campaigns in one unified platform that connects creative, media, and measurement so everything works together. Today’s digital landscape moves fast and fragments easily. Smartly brings it back into focus. With generative AI, creative automation, predictive budget allocation, and real-time insights, teams can simplify execution and turn strong creative into measurable growth.