Pencil vs. Marketing 360
A side-by-side comparison based on G2 review data.
| Metric | Pencil | Marketing 360 |
|---|---|---|
| Overall rating | 4.7 | 3.5 |
| Review count | 16 | 62 |
| Ease of use | 9.0 | 7.4 |
| Ease of setup | 9.2 | 8.1 |
| Quality of support | 9.9 | 7.5 |
| Meets requirements | 9.1 | 7.3 |
| NPS | 81.25 | 30.645161 |
| Small Business | 75.0% | 77.4% |
| Mid-Market | 18.8% | 16.1% |
| Enterprise | 6.3% | 6.5% |
| Total page views | 374 | 317 |
| Total LLM citations | 8,890 | 2,014 |
Pencil
Pencil is the enterprise agentic marketing OS. It is the only platform covering the full marketing workflow, from brief to results, with AI agents at every step. Built for enterprise marketing teams, Pencil replaces fragmented tool stacks with a single operating system where every step lives in one place: insights, briefing, planning, creation, adaptation, approval, deployment, activation, analysis, optimisation, and reporting. AI agents handle the repetitive production work while humans stay on strategy, creative direction, and sign-off.
- AI Technology
Marketing 360
Marketing 360® was founded in 2009 by father and son, Joe and JB Kellogg, with a mission of making a difference by helping small businesses grow and their local communities grow. Now, located in Fort Collins, Colorado and Austin, Texas, Marketing 360 employs over 550 team members and has over 20,000 active SMB clients.
- Customer Support
- Customer Management
- Helpful
- Features
- Business Growth
- Interface Usability