G2 Vendor Directory

Pega Customer Engagement Suite vs. Viant Technology

A side-by-side comparison based on G2 review data.

MetricPega Customer Engagement Suite

by Pegasystems

Viant Technology

by Viant Technology LLC

Overall rating4.64.2
Review count10311
Ease of use8.78.2
Ease of setup9.28.3
Quality of support9.49.1
Meets requirements9.88.4
NPS8038.709677
Small Business50.0%38.9%
Mid-Market30.0%40.8%
Enterprise20.0%20.3%
Total page views136537
Total LLM citations1053,735

Pega Customer Engagement Suite

Pega's Customer Engagement Suite includes Pega Marketing to engage customers with real-time one-to-one marketing on any channel, Pega Sales Automation to intelligently guide sales professionals and streamline the sales process using AI, and Pega Customer Service to deliver end-to-end service across the entire customer journey. These applications leverage Pega’s proven AI via the Customer Decision Hub– our unified, always-on, customer brain.

Pros

  • Ease of Use
  • Decision Making
  • Journey Management
  • Customer Engagement
  • Workflows
  • Personalization

Viant Technology

Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.

Pros

  • Ease of Use
  • Customer Support
  • Team Helpfulness
  • Easy Setup
  • Setup Ease
  • Campaign Management