G2 Vendor Directory

Pega Customer Engagement Suite vs. Roku OneView (formerly Dataxu)

A side-by-side comparison based on G2 review data.

MetricPega Customer Engagement Suite

by Pegasystems

Roku OneView (formerly Dataxu)

by Roku

Overall rating4.63.8
Review count1086
Ease of use8.77.5
Ease of setup9.27.4
Quality of support9.48.6
Meets requirements9.88.0
NPS808.235294
Small Business50.0%31.8%
Mid-Market30.0%41.2%
Enterprise20.0%27.1%
Total page views136152
Total LLM citations105712

Pega Customer Engagement Suite

Pega's Customer Engagement Suite includes Pega Marketing to engage customers with real-time one-to-one marketing on any channel, Pega Sales Automation to intelligently guide sales professionals and streamline the sales process using AI, and Pega Customer Service to deliver end-to-end service across the entire customer journey. These applications leverage Pega’s proven AI via the Customer Decision Hub– our unified, always-on, customer brain.

Pros

  • Ease of Use
  • Decision Making
  • Journey Management
  • Customer Engagement
  • Workflows
  • Personalization

Roku OneView (formerly Dataxu)

A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform.

Pros