G2 Vendor Directory

Pearl Diver vs. AdRoll ABM (Formerly RollWorks)

A side-by-side comparison based on G2 review data.

MetricPearl Diver

by Blackpearl Group

AdRoll ABM (Formerly RollWorks)

by NextRoll

Overall rating4.94.3
Review count31660
Ease of use9.18.7
Ease of setup8.68.6
Quality of support10.09.1
Meets requirements9.48.6
NPS10049.467275
Small Business80.0%27.4%
Mid-Market20.0%57.9%
Enterprise0.0%14.7%
Total page views5191,457
Total LLM citations1,3019,026

Pearl Diver

Clicks aren't customers. Target real buyers that convert. Pearl Diver taps into powerful buyer signals beyond the ad platforms you currently rely on, revealing high-intent buyers actively searching for solutions like yours, eliminating guesswork, reducing wasted spend, and significantly boosting your ROI. Intent data revolutionizes audience targeting by identifying real-time behaviors of prospects actively searching for solutions like yours from outside of the ad platforms walled gardens. Invest in outcomes, not just software.

Pros

  • Outreach Efficiency
  • Lead Generation
  • Time-saving
  • User Interface
  • Intuitive
  • Daily Use

AdRoll ABM (Formerly RollWorks)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals.

Pros

  • Ease of Use
  • Audience Targeting
  • Targeting
  • Intent Data
  • Customer Support
  • Helpful