G2 Vendor Directory

Pearl Diver vs. Act-On

A side-by-side comparison based on G2 review data.

MetricPearl Diver

by Blackpearl Group

Act-On

by Act-On Software

Overall rating4.94.1
Review count311,071
Ease of use9.18.3
Ease of setup8.68.0
Quality of support10.08.9
Meets requirements9.48.4
NPS10041.456311
Small Business80.0%39.0%
Mid-Market20.0%49.4%
Enterprise0.0%11.6%
Total page views519974
Total LLM citations1,3014,432

Pearl Diver

Clicks aren't customers. Target real buyers that convert. Pearl Diver taps into powerful buyer signals beyond the ad platforms you currently rely on, revealing high-intent buyers actively searching for solutions like yours, eliminating guesswork, reducing wasted spend, and significantly boosting your ROI. Intent data revolutionizes audience targeting by identifying real-time behaviors of prospects actively searching for solutions like yours from outside of the ad platforms walled gardens. Invest in outcomes, not just software.

Pros

  • Outreach Efficiency
  • Lead Generation
  • Time-saving
  • User Interface
  • Intuitive
  • Daily Use

Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features.

Pros

  • Ease of Use
  • Customer Support
  • Email Marketing
  • Email Management
  • Integrations
  • Helpful