G2 Vendor Directory

Payload CMS vs. Contentful

A side-by-side comparison based on G2 review data.

MetricPayload CMS

by Payload

Contentful

by Contentful

Overall rating4.94.3
Review count59399
Ease of use9.28.7
Ease of setup9.28.5
Quality of support9.48.7
Meets requirements9.58.6
NPS93.22033948.157895
Small Business86.2%31.5%
Mid-Market13.8%35.8%
Enterprise0.0%32.7%
Total page views1,2021,610
Total LLM citations18,90922,480

Payload CMS

Payload is a free and open-source Headless CMS built with React and TypeScript. It's the happy medium between application framework and CMS, boosting your development process, while staying out of your way as your apps get more complex.

Pros

  • Ease of Use
  • Community Support
  • Easy Integration
  • Integrations
  • Documentation
  • User Interface

Contentful

Contentful is a digital experience platform (DXP) designed for marketers, developers, and digital teams who need to build, personalize, and deliver impactful experiences across every channel—quickly and at scale. By combining its headless CMS with native, contextual AI, Contentful enables rapid creation, seamless management, and consistent omnichannel delivery of on-brand, data-driven content.

Pros

  • Ease of Use
  • Content Management
  • Features
  • Easy Creation
  • Ease of Creation
  • Integrations