PathFactory vs. ON24

PathFactory helps you understand what content each buyer engages with (and when) so you can deliver personalized marketing campaigns at just the right time.  Traditional metrics like clicks and views often leave you guessing about buyer intent. With PathFactory, you'll discover the journey behind the clicks and curate the right content for each buyer, helping them move through the funnel faster.

ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive the next generation of event marketing. Through its leading webinar and digital event platform, ON24 enables customers to combine its leading first-party experiences with personalization and content as well as capture and act on engagement insights, accelerating the buyer journey and propelling pipeline forward. ON24 provides industry-leading companies with a valuable source of first-party data to drive sales and marketing innovation, improve efficiency and increase business results.