G2 Vendor Directory

#paid vs. Roster

A side-by-side comparison based on G2 review data.

Metric#paid

by #paid

Roster

by Roster

Overall rating4.74.5
Review count43166
Ease of use9.39.0
Ease of setup9.28.4
Quality of support9.59.5
Meets requirements9.38.8
NPS80.99762564.615385
Small Business81.9%82.3%
Mid-Market13.7%16.1%
Enterprise4.4%1.6%
Total page views1,060403
Total LLM citations5,293786

#paid

#paid is creator infrastructure for enterprise consumer brands. All the processes, playbooks, and workflow tools, for brands and creators, live with #paid’s technology and our team of experts, so you're not starting every campaign from zero, stitching together new vendors, point solutions, and scraped databases. With #paid, the program gets smarter and more effective the longer you run it because data, insights, and relationships with creators carry through. We work with the brands you know: Coca-Cola, Virgin Voyages, and a bunch of others.

Pros

  • Ease of Use
  • Time-saving
  • Campaign Management
  • Creativity
  • Quality
  • Payout Efficiency

Roster

Turn your biggest fans into a word-of-mouth sales channel — ambassadors, affiliates & creators. Roster turns customers who love you into ambassadors, affiliates, creators — all in one platform built for Shopify. Recruit from your own buyers, launch campaigns that generate authentic UGC, and auto-issue Smart Links and leak-proof discount codes. Product seeding fulfills thru Shopify, automated payouts with 1099 handling, and every sale is tracked back to the ambassador who drove it. Scale word-of-mouth without the manual work and media spend — or the commission of a creator marketplace. 1.

Pros

  • Ease of Use
  • Customer Support
  • Easy Setup
  • Helpful
  • Communication
  • Time-saving