#paid vs. Lefty

#paid is creator infrastructure for enterprise consumer brands. All the processes, playbooks, and workflow tools, for brands and creators, live with #paid’s technology and our team of experts, so you're not starting every campaign from zero, stitching together new vendors, point solutions, and scraped databases. With #paid, the program gets smarter and more effective the longer you run it because data, insights, and relationships with creators carry through. We work with the brands you know: Coca-Cola, Virgin Voyages, and a bunch of others.

Lefty is an end-to-end influencer marketing platform designed to assist leading lifestyle brands in effectively managing their influencer programs. This comprehensive solution streamlines various aspects of influencer marketing, including talent discovery and qualification, relationship management, automated campaign reporting, performance measurement, and competitive benchmarking. By centralizing these functions, Lefty enables brands and agencies to optimize their influencer marketing strategies and achieve better results.