G2 Vendor Directory

Pack vs. SAP Engagement Cloud (formerly SAP Emarsys)

A side-by-side comparison based on G2 review data.

MetricPack

by Pack Digital

SAP Engagement Cloud (formerly SAP Emarsys)

by SAP

Overall rating4.94.2
Review count10666
Ease of use9.08.4
Ease of setup9.07.6
Quality of support9.88.6
Meets requirements9.78.5
NPS10045.9375
Small Business80.0%24.1%
Mid-Market20.0%53.1%
Enterprise0.0%22.8%
Total page views501,440
Total LLM citations405,039

Pack

Manage Shopify Hydrogen storefronts, spin up landing pages, run A/B tests, and personalize campaigns with the #1 experience platform that’s built for fast-moving brands. Why choose Pack? Brands like Cuts Clothing, Liquid I.V., Umzu, Rhoback and Atoms choose Pack because unlike most content and storefront management systems, Pack’s growth stack is: 1) Purpose-built for fast-moving brands on Shopify Hydrogen. 2) Dev-friendly, with a flexible pre-built Hydrogen theme, support for Remix, Oxygen, metaobjects integrations, extensive docs and dev tooling.

Pros

  • Ease of Use
  • Editing Ease
  • Customer Support
  • Content Management
  • Time-saving
  • Developer Experience

SAP Engagement Cloud (formerly SAP Emarsys)

SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.

Pros

  • Ease of Use
  • Automation
  • Features
  • Helpful
  • Personalization
  • Intuitive