G2 Vendor Directory

Owler vs. HubSpot Marketing Hub

A side-by-side comparison based on G2 review data.

MetricOwler

by Meltwater

HubSpot Marketing Hub

by HubSpot

Overall rating4.34.4
Review count48416,006
Ease of use9.18.8
Ease of setup9.48.4
Quality of support8.88.9
Meets requirements8.68.7
NPS51.6736463.796606
Small Business38.0%52.1%
Mid-Market35.1%41.3%
Enterprise26.8%6.6%
Total page views45130,163
Total LLM citations5,219228,166

Owler

Owler is a business intelligence platform with over 5 million users that provides information about your key prospects, accounts, and customers. Easily access real-time data from over 20 million private and public companies so you can stay ahead of the competition with instant updates on companies across all industries! Owler provides you with account-level insights, contact data, and sales triggers that you need to accelerate and streamline your sales process and win more revenue – all in one platform.

Pros

  • Ease of Use
  • Easy Implementation
  • Easy Setup
  • Automation
  • Insights Value
  • Data Accuracy

HubSpot Marketing Hub

Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Value Proposition: HubSpot's Marketing Hub solves three critical pain points stemming from disconnected software: fragmented customer data, inefficient execution, and wasted time on tool management. Built as part of the HubSpot CRM platform, Marketing Hub keeps customer data central to all marketing activities– enabling sales alignment and clear ROI tracking across the full platform.

Pros

  • Ease of Use
  • Email Marketing
  • Intuitive
  • Automation
  • Features
  • Marketing Automation