G2 Vendor Directory

Owler vs. Adobe Marketo Engage

A side-by-side comparison based on G2 review data.

MetricOwler

by Meltwater

Adobe Marketo Engage

by Adobe

Overall rating4.34.1
Review count4843,339
Ease of use9.17.8
Ease of setup9.47.4
Quality of support8.87.9
Meets requirements8.68.5
NPS51.6736439.981303
Small Business38.0%24.2%
Mid-Market35.1%51.3%
Enterprise26.8%24.4%
Total page views4514,854
Total LLM citations5,21952,924

Owler

Owler is a business intelligence platform with over 5 million users that provides information about your key prospects, accounts, and customers. Easily access real-time data from over 20 million private and public companies so you can stay ahead of the competition with instant updates on companies across all industries! Owler provides you with account-level insights, contact data, and sales triggers that you need to accelerate and streamline your sales process and win more revenue – all in one platform.

Pros

  • Ease of Use
  • Easy Implementation
  • Easy Setup
  • Automation
  • Insights Value
  • Data Accuracy

Adobe Marketo Engage

Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys.

Pros

  • Ease of Use
  • Automation
  • Features
  • Integrations
  • Marketing Automation
  • Automation Efficiency