G2 Vendor Directory

Outbrain Direct Response by Teads vs. AdRoll ABM (Formerly RollWorks)

A side-by-side comparison based on G2 review data.

MetricOutbrain Direct Response by Teads

by Teads

AdRoll ABM (Formerly RollWorks)

by NextRoll

Overall rating3.44.3
Review count91660
Ease of use8.18.7
Ease of setup7.88.6
Quality of support7.19.1
Meets requirements7.58.6
NPS-8.88888949.467275
Small Business39.6%27.4%
Mid-Market53.8%57.9%
Enterprise6.6%14.7%
Total page views2121,457
Total LLM citations4969,026

Outbrain Direct Response by Teads

Outbrain Direct Response (ODR) by Teads is a performance solution designed to help marketers achieve stronger ROI. Built on years of performance expertise, ODR combines unique reach with deep contextual insights and predictive AI to drive measurable outcomes at scale.

Pros

    AdRoll ABM (Formerly RollWorks)

    AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals.

    Pros

    • Ease of Use
    • Audience Targeting
    • Targeting
    • Intent Data
    • Customer Support
    • Helpful