G2 Vendor Directory

OptinMonster vs. Omnisend

A side-by-side comparison based on G2 review data.

MetricOptinMonster

by Retyp

Omnisend

by Omnisend

Overall rating4.34.6
Review count1081,254
Ease of use9.09.2
Ease of setup9.29.2
Quality of support8.89.2
Meets requirements8.79.0
NPS58.49056673.019802
Small Business69.2%89.9%
Mid-Market27.9%9.1%
Enterprise2.9%0.9%
Total page views3293,366
Total LLM citations1,43823,890

OptinMonster

OptinMonster is lead generation software that helps you get more email subscribers, increase sales, and grow your business. Create popups, floating bars, slide-ins, fullscreens, inlines, coupon wheels and more without needing a coder or graphic designer! WHY YOU SHOULD CHOOSE OPTINMONSTER… * Proof You Can Count On... * Used by over 1.2 websites! * Over 4 billion visitor sessions optimized every month! * 500+ Five Star Reviews on WordPress.org (and Helpscout ranked our Support in the Top 15 of all their B2B SaaS companies)! * Over 100 real-customer case studies you can copy and implement!

Pros

  • Ease of Use
  • Features
  • Easy Setup
  • Implementation Ease
  • Easy Implementation
  • Effectiveness

Omnisend

Omnisend is an email and SMS marketing automation platform built for ecommerce from day one. Founded in 2014, it came from a simple observation: mid-sized merchants had the data to personalize, but not the tools. Every feature — from segmentation to automation to reporting — is designed around how online stores actually work. More than 150,000 online brands use Omnisend to turn customer behavior into revenue on autopilot, returning an average of $79 for every $1 spent.* You will find this platform refreshingly boring, in the best way possible.

Pros

  • Ease of Use
  • Helpful
  • Customer Support
  • Email Marketing
  • Automation
  • Intuitive