G2 Vendor Directory

Opera Ads vs. Yahoo AdTech DSP

A side-by-side comparison based on G2 review data.

MetricOpera Ads

by Opera

Yahoo AdTech DSP

by Verizon Media

Overall rating4.03.6
Review count16181
Ease of use9.07.7
Ease of setup9.27.6
Quality of support9.18.2
Meets requirements8.67.8
NPS31.25-1.714286
Small Business62.5%42.8%
Mid-Market18.8%34.4%
Enterprise18.8%22.8%
Total page views71142
Total LLM citations152324

Opera Ads

Opera Ads, the advertising platform by global web innovator Opera, powers advertising with extensive reach, user-centric engagement, and dedicated global support. It fuels monetization and user engagement through a comprehensive suite of products that includes Premium Ad Solutions, offering premium placements specific to Opera browsers, a demand-side platform (DSP) and a supply-side platform (SSP). The platform allows advertisers to leverage a vast audience across various channels, all within a brand-safe environment.

Pros

  • Ease of Use
  • Audience Targeting
  • Simple
  • Audience Reach
  • Setup Ease
  • Results Performance

Yahoo AdTech DSP

Built for the way you buy, the Verizon Media DSP* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning optimization with enhanced productivity features that give marketers the flexibility and control to manage omni-channel programmatic strategy, effectively hit complex branding and performance goals, and reach precise audiences with premium inventory across every device. *Formerly BrightRoll DSP, Oath Ad Platforms

Pros

  • Targeting Efficiency
  • Tracking Metrics
  • Design Quality
  • Targeting Options
  • Results Performance
  • Audience Targeting