G2 Vendor Directory

Opera Ads vs. Microsoft Advertising

A side-by-side comparison based on G2 review data.

MetricOpera Ads

by Opera

Microsoft Advertising

by Microsoft

Overall rating4.04.3
Review count1613
Ease of use9.09.1
Ease of setup9.29.0
Quality of support9.18.0
Meets requirements8.68.2
NPS31.2553.846154
Small Business62.5%30.8%
Mid-Market18.8%61.5%
Enterprise18.8%7.7%
Total page views71112
Total LLM citations152157

Opera Ads

Opera Ads, the advertising platform by global web innovator Opera, powers advertising with extensive reach, user-centric engagement, and dedicated global support. It fuels monetization and user engagement through a comprehensive suite of products that includes Premium Ad Solutions, offering premium placements specific to Opera browsers, a demand-side platform (DSP) and a supply-side platform (SSP). The platform allows advertisers to leverage a vast audience across various channels, all within a brand-safe environment.

Pros

  • Ease of Use
  • Audience Targeting
  • Simple
  • Audience Reach
  • Setup Ease
  • Results Performance

Microsoft Advertising

Digital Marketing Center provides a central platform to efficiently manage your online presence and marketing across leading advertising and social media platforms like Google Ads, Facebook, Twitter, and Microsoft Advertising.

Pros