G2 Vendor Directory

Opensend vs. AdRoll ABM (Formerly RollWorks)

A side-by-side comparison based on G2 review data.

MetricOpensend

by Opensend, Inc.

AdRoll ABM (Formerly RollWorks)

by NextRoll

Overall rating4.74.3
Review count146660
Ease of use9.68.7
Ease of setup9.78.6
Quality of support9.89.1
Meets requirements9.58.6
NPS84.24657549.467275
Small Business68.1%27.4%
Mid-Market31.9%57.9%
Enterprise0.0%14.7%
Total page views6831,457
Total LLM citations3,4569,026

Opensend

Opensend is a SaaS data platform that helps website owners identify their anonymous visitors, even if they don't make purchases or fill out forms. This enables brands to retarget unknown web visitors through various channels (email, ads, postal) to increase conversions.

Pros

  • Easy Setup
  • Ease of Use
  • Helpful
  • Customer Support
  • Easy Integrations
  • Time-saving

AdRoll ABM (Formerly RollWorks)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals.

Pros

  • Ease of Use
  • Audience Targeting
  • Targeting
  • Intent Data
  • Customer Support
  • Helpful