G2 Vendor Directory

OnAudience.com - Data Management Platform vs. Lotame Spherical Platform

A side-by-side comparison based on G2 review data.

MetricOnAudience.com - Data Management Platform

by OnAudience

Lotame Spherical Platform

by Lotame

Overall rating4.84.3
Review count31117
Ease of use9.48.8
Ease of setup9.58.6
Quality of support9.89.3
Meets requirements9.38.6
NPS9259.292035
Small Business87.1%29.9%
Mid-Market12.9%56.4%
Enterprise0.0%13.7%
Total page views58102
Total LLM citations47579

OnAudience.com - Data Management Platform

OnAudience.com Data Management Platform is a technology platform that helps you take full control of all users' data you collect. The platform is used for collecting, organizing and activating big data sets from various sources - from your databases or from your partners’ sources. Thanks to the OnAudience.com DMP you can build any audience segment basing on such attributes as age, gender, income, interests or online behavior. You can also share your data with partners and use OnAudience database with billions of profiles.

Pros

    Lotame Spherical Platform

    Spherical data collaboration platform (DCP) makes it smarter, faster, and easier to enrich customer data, get deep consumer insights, and create data-empowered audiences that beat advertising KPIs. Propel your business beyond the competition with operational efficiencies and benchmark-beating outcomes.

    Pros