OnAudience.com - Data Management Platform vs. Adobe Audience Manager
A side-by-side comparison based on G2 review data.
| Metric | OnAudience.com - Data Management Platform | Adobe Audience Manager |
|---|---|---|
| Overall rating | 4.8 | 4.0 |
| Review count | 31 | 28 |
| Ease of use | 9.4 | 7.9 |
| Ease of setup | 9.5 | 7.8 |
| Quality of support | 9.8 | 7.9 |
| Meets requirements | 9.3 | 8.5 |
| NPS | 92 | 32 |
| Small Business | 87.1% | 21.4% |
| Mid-Market | 12.9% | 10.7% |
| Enterprise | 0.0% | 67.9% |
| Total page views | 58 | 130 |
| Total LLM citations | 47 | 431 |
OnAudience.com - Data Management Platform
OnAudience.com Data Management Platform is a technology platform that helps you take full control of all users' data you collect. The platform is used for collecting, organizing and activating big data sets from various sources - from your databases or from your partners’ sources. Thanks to the OnAudience.com DMP you can build any audience segment basing on such attributes as age, gender, income, interests or online behavior. You can also share your data with partners and use OnAudience database with billions of profiles.
Adobe Audience Manager
Adobe Audience Manager is the DMP offering within the Adobe Marketing Cloud, and the leading DMP in the market according to the latest report from Forrester. With Adobe Audience Manager, marketers (publishers and advertisers) can build unique audience profiles and view them holistically (360 customer view) across all business units. Key features include integration of online and offline data from every imaginable source (1st, 2nd, and 3rd party data) to deliver a unified view of audiences to targeting and personalization platforms – website, search, and display.