G2 Vendor Directory

Omnia vs. Semrush

A side-by-side comparison based on G2 review data.

MetricOmnia

by Omnia

Semrush

by Adobe

Overall rating4.94.4
Review count114,293
Ease of use9.58.5
Ease of setup10.08.8
Quality of support10.08.7
Meets requirements10.08.9
NPS90.90909164.381271
Small Business63.6%64.4%
Mid-Market36.4%29.1%
Enterprise0.0%6.5%
Total page views10913,335
Total LLM citations424122,903

Omnia

Omnia helps marketing teams improve how their brands appear in AI-generated answers. It tracks the prompts, topics, competitors, and citations that shape AI search visibility, showing where a brand appears, which sources AI engines cite, and where competitors are gaining ground. Recurring analysis turns those findings into practical recommendations, so teams can prioritize high-impact content and visibility opportunities with a clear view of what to improve next. Our Omnia Agent does 95% of the work while you approve the other 5%.

Pros

  • Intuitive
  • Reporting
  • User Interface
  • Competitor Analysis
  • Ease of Use

Semrush

Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape.

Pros

  • Features
  • Ease of Use
  • Keyword Research
  • Helpful
  • SEO Optimization
  • SEO Tools