G2 Vendor Directory

Numerator Verified Voices vs. Qualtrics Market Research

A side-by-side comparison based on G2 review data.

MetricNumerator Verified Voices

by Numerator

Qualtrics Market Research

by Qualtrics

Overall rating4.54.4
Review count883,020
Ease of use8.88.7
Ease of setup8.98.6
Quality of support9.48.9
Meets requirements8.89.1
NPS70.45454562.765957
Small Business23.9%22.0%
Mid-Market45.5%33.3%
Enterprise30.7%44.7%
Total page views9652,380
Total LLM citations4872,745

Numerator Verified Voices

Verified Voices, Numerator’s in-platform, DIY survey solution, allows users to engage consumers based on verified purchase behavior. With receipt-backed purchases, Verified Voices eliminates the need for screener questions, removes the cost of paying for incidence, and minimizes recall bias — setting a new standard in consumer research. With access to 600k buyers who have shared a verified purchase in the past 60 days, overlaid with rich demographic profiles, users can engage their most valuable customers segmented by what they purchase, where they shop, and more.

Pros

  • Helpful
  • Ease of Use
  • Customer Support
  • Intuitive
  • Efficiency
  • Simple

Qualtrics Market Research

Decision-grade insights at business speed. The AI-native research platform where research becomes the thing every decision runs through — not the thing every decision waits for. Most organizations are making high-stakes decisions — product launches, market entry, pricing, campaigns — without the market intelligence to back them up. Not because teams lack expertise, but because the tools and timelines they're working with were built for a slower era, and business decisions can't wait. • Eight to twelve weeks from question to answer. • Five to seven disconnected vendors per study.

Pros

  • Ease of Use
  • Survey Creation
  • Features
  • Intuitive
  • Ease of Creation
  • User Interface