G2 Vendor Directory

Numerator Verified Voices vs. Numerator Insights

A side-by-side comparison based on G2 review data.

MetricNumerator Verified Voices

by Numerator

Numerator Insights

by Numerator

Overall rating4.54.6
Review count8842
Ease of use8.88.7
Ease of setup8.99.4
Quality of support9.49.4
Meets requirements8.88.7
NPS70.45454573.809524
Small Business23.9%9.5%
Mid-Market45.5%31.0%
Enterprise30.7%59.5%
Total page views965338
Total LLM citations4871,061

Numerator Verified Voices

Verified Voices, Numerator’s in-platform, DIY survey solution, allows users to engage consumers based on verified purchase behavior. With receipt-backed purchases, Verified Voices eliminates the need for screener questions, removes the cost of paying for incidence, and minimizes recall bias — setting a new standard in consumer research. With access to 600k buyers who have shared a verified purchase in the past 60 days, overlaid with rich demographic profiles, users can engage their most valuable customers segmented by what they purchase, where they shop, and more.

Pros

  • Helpful
  • Ease of Use
  • Customer Support
  • Intuitive
  • Efficiency
  • Simple

Numerator Insights

Numerator Insights provides manufacturers and retailers visibility into omnichannel consumer behaviors including brand and channel switching, household penetration, and shopper profiles within a user-friendly platform. Numerator Insights offers over 40 flexible reports to provide faster, deeper answers about consumer behavior, helping brands and retailers identify growth opportunities. Numerator Insights is powered by data from the Numerator OmniPanel, America’s largest, most representative consumer panel.

Pros