Numerator Insights vs. Compete

Numerator Insights provides manufacturers and retailers visibility into omnichannel consumer behaviors including brand and channel switching, household penetration, and shopper profiles within a user-friendly platform. Numerator Insights offers over 40 flexible reports to provide faster, deeper answers about consumer behavior, helping brands and retailers identify growth opportunities. Numerator Insights is powered by data from the Numerator OmniPanel, America’s largest, most representative consumer panel.

C5i Compete is an AI-powered platform that unlocks near real-time actionable insights for Digital Shelf and e-commerce by optimizing market strategy and digital channel performance, Compete fosters data-driven decision-making, driving sales, profitability, and a superior customer experience – the key ingredients for a sustainable competitive edge. • Gain a decisive position with 5P insights and recommendations across your categories and brands. • Empower your teams to collaborate, strategize and measure impact on, a single platform.