G2 Vendor Directory

Nudge vs. AdRoll ABM (Formerly RollWorks)

A side-by-side comparison based on G2 review data.

MetricNudge

by Nudge

AdRoll ABM (Formerly RollWorks)

by NextRoll

Overall rating4.54.3
Review count10660
Ease of use8.98.7
Ease of setup8.68.6
Quality of support9.49.1
Meets requirements9.48.6
NPS7049.467275
Small Business40.0%27.4%
Mid-Market20.0%57.9%
Enterprise40.0%14.7%
Total page views951,457
Total LLM citations4319,026

Nudge

The easiest way to improve your content. Nudge brings together everything that's needed to measure content - wherever it is. Nudge's products power marketing & product teams globally, for media companies and brands. From startup to enterprise The full suite of tools provides access to startups, mid-size and enterprise. Developer tools include APIs. Enabling them to measure content, get insight and attribute to business outcomes.

Pros

    AdRoll ABM (Formerly RollWorks)

    AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals.

    Pros

    • Ease of Use
    • Audience Targeting
    • Targeting
    • Intent Data
    • Customer Support
    • Helpful