NEXT vs. Strella

Customers are the lifeblood of any company. And their voice—what they say, need and want—matters. NEXT is a customer intelligence platform that turns customer interaction data—from Gong, Zoom, Qualtrics, G2 and other sources—into actionable insights and automated workflows for teams in product, engineering, marketing and beyond. Using agentic AI technology with human-like accuracy, we let you bring the voice of your customers into the way you build, market, and sell your products. Launched in April 2023, NEXT is trusted by Bosch, PaperCut, Lipton, Action, and Erste Group.

Strella is an end-to-end customer research platform that uses AI to deliver human insights 10x faster, so teams can make smarter decisions in hours, not weeks. No more trading off between high-quality research and speed. Transform Your Research Process Stop choosing between breadth and depth. Strella's dynamic AI-moderator gives you the power to conduct comprehensive research that builds on your existing work, unlike competitors who only address parts of the research process or limit you to net new content.