NEXT vs. OpinionX

Customers are the lifeblood of any company. And their voice—what they say, need and want—matters. NEXT is a customer intelligence platform that turns customer interaction data—from Gong, Zoom, Qualtrics, G2 and other sources—into actionable insights and automated workflows for teams in product, engineering, marketing and beyond. Using agentic AI technology with human-like accuracy, we let you bring the voice of your customers into the way you build, market, and sell your products. Launched in April 2023, NEXT is trusted by Bosch, PaperCut, Lipton, Action, and Erste Group.

OpinionX is an advanced survey platform that helps product teams and user researchers measure user preferences, prioritize features, segment customer needs, and model pricing decisions. It is designed for product managers, UX researchers, founders, and growth teams who want to run sophisticated research studies using methods like conjoint surveys and MaxDiff analysis directly with their own customers. OpinionX supports a range of quantitative research methods commonly used in the world of market research.