NEXT vs. Ideally

Customers are the lifeblood of any company. And their voice—what they say, need and want—matters. NEXT is a customer intelligence platform that turns customer interaction data—from Gong, Zoom, Qualtrics, G2 and other sources—into actionable insights and automated workflows for teams in product, engineering, marketing and beyond. Using agentic AI technology with human-like accuracy, we let you bring the voice of your customers into the way you build, market, and sell your products. Launched in April 2023, NEXT is trusted by Bosch, PaperCut, Lipton, Action, and Erste Group.

Ideally is a self-service consumer research platform built for the speed that the market actually moves at. No briefing cycles. No six-figure projects. Highest-rated consumer research platform on G2, 4.8/5.0. Rated higher than Qualtrics, Suzy, Attest, and Zappi. 8+ million consumer questions answered across 30+ countries. Trusted by 250+ brands and agencies across the US, UK and APAC trust Ideally, including Treasury Wine Estates, Burger King, Google and Rémy Cointreau. Most brands make their biggest decisions on thin evidence. Slow data, old insight, or a gut call. Ideally fixes that.