NEXT vs. Great Question

Customers are the lifeblood of any company. And their voice—what they say, need and want—matters. NEXT is a customer intelligence platform that turns customer interaction data—from Gong, Zoom, Qualtrics, G2 and other sources—into actionable insights and automated workflows for teams in product, engineering, marketing and beyond. Using agentic AI technology with human-like accuracy, we let you bring the voice of your customers into the way you build, market, and sell your products. Launched in April 2023, NEXT is trusted by Bosch, PaperCut, Lipton, Action, and Erste Group.

Great Question is the agentic UX research platform, used by teams at Brex and Canva. Recruit participants, run interviews and surveys, test prototypes, and share what you learn as video clips, without paying separately for a recruitment tool, a testing tool, and a repository. Anyone on your team can run a study inside the templates and guardrails you set, so straightforward research doesn't queue behind the research team and the complex work still comes to you. The Great Question MCP puts that in your AI tools.