NEXT vs. Articos

Customers are the lifeblood of any company. And their voice—what they say, need and want—matters. NEXT is a customer intelligence platform that turns customer interaction data—from Gong, Zoom, Qualtrics, G2 and other sources—into actionable insights and automated workflows for teams in product, engineering, marketing and beyond. Using agentic AI technology with human-like accuracy, we let you bring the voice of your customers into the way you build, market, and sell your products. Launched in April 2023, NEXT is trusted by Bosch, PaperCut, Lipton, Action, and Erste Group.

Articos is an AI-powered user research platform that enables product teams, agencies, consultants, and growth marketers to run structured audience research in under 30 minutes — without recruiting participants, scheduling sessions, or waiting weeks for results. Instead of skipping research because the cost or timeline cannot be justified, Articos lets teams validate ideas, messaging, landing pages, UX flows, and product decisions for $8–$20 per study. A comparable study from a traditional research firm costs $5,000–$30,000 and takes 4–8 weeks.