G2 Vendor Directory

Neustar Marketshare vs. Semrush

A side-by-side comparison based on G2 review data.

MetricNeustar Marketshare

by Neustar

Semrush

by Adobe

Overall rating3.84.4
Review count174,293
Ease of use8.68.5
Ease of setup7.18.8
Quality of support8.48.7
Meets requirements8.88.9
NPS11.76470664.381271
Small Business64.7%64.4%
Mid-Market17.6%29.1%
Enterprise17.6%6.5%
Total page views12113,335
Total LLM citations21122,903

Neustar Marketshare

Neustar Unified Analytics is a holistic marketing measurement, analytics and attribution solution that helps you derive real, actionable insights from an integrated view of your customers' journeys to truly understand the impact of all your marketing, no matter where and how it happens.

Pros

    Semrush

    Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape.

    Pros

    • Features
    • Ease of Use
    • Keyword Research
    • Helpful
    • SEO Optimization
    • SEO Tools